brief
DESIGN AN IDENTITY AND CREATE A CAMPAIGN TO PROMOTE THE BT CHILDLINE INDIA TREK.
DESIGN AN IDENTITY AND CREATE A CAMPAIGN TO PROMOTE THE BT CHILDLINE INDIA TREK.
solution
THE ‘FACE A CHALLENGE’ CALL-TO-ACTION SLOGAN REFERENCES THE STRUGGLES FACED BY MANY CHILDREN IN THEIR DAILY LIVES, FOR WHOM THE CHARITY PROVIDES CRUCIAL SUPPORT. THE SIMPLE GRAPHICS AND USE OF THE ICONIC SILHOUETTE OF THE TAJ MAHAL INSTANTLY LOCATES THE TREK IN INDIA.
THE ‘FACE A CHALLENGE’ CALL-TO-ACTION SLOGAN REFERENCES THE STRUGGLES FACED BY MANY CHILDREN IN THEIR DAILY LIVES, FOR WHOM THE CHARITY PROVIDES CRUCIAL SUPPORT. THE SIMPLE GRAPHICS AND USE OF THE ICONIC SILHOUETTE OF THE TAJ MAHAL INSTANTLY LOCATES THE TREK IN INDIA.
media
LOGO, T-SHIRT, POSTER.
LOGO, T-SHIRT, POSTER.
