brief
CREATE AN IDENTITY FOR CANCER RESEARCH UK’S CHRISTMAS CAMPAIGN TO BE ROLLED OUT ACROSS ITS 400 STORES. 
solution
WHILST REACHING THE IDENTITY SOLUTION, AN INTERESTING CHRISTMAS CARD IDEA POPPED UP. CRUK FELL IN LOVE WITH THE DESIGN AND COMMISSIONED THE CARDS TO BE DEVELOPED, PRINTED AND ON THE SHELVES IN TIME FOR CHRISTMAS. 
media
A5 CARDS

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