
brief
CREATE A BRAND IDENTITY FOR THE HAWI SUMMER ARTS FESTIVAL.
CREATE A BRAND IDENTITY FOR THE HAWI SUMMER ARTS FESTIVAL.
solution
A HOT SUMMERY COLOUR SCHEME AND A STYLE INSPIRED BY THE FILM POSTERS OF SAUL BASS. EACH LETTER OF 'ARTS' REPRESENTS THE FOUR ART FORMS BEING SHOWCASED AT THE FESTIVAL - MUSIC, DRAMA, VISUAL ARTS, AND DANCE.
A HOT SUMMERY COLOUR SCHEME AND A STYLE INSPIRED BY THE FILM POSTERS OF SAUL BASS. EACH LETTER OF 'ARTS' REPRESENTS THE FOUR ART FORMS BEING SHOWCASED AT THE FESTIVAL - MUSIC, DRAMA, VISUAL ARTS, AND DANCE.
media
LOGO, CLOTHING, POSTER, SOCIALS.
LOGO, CLOTHING, POSTER, SOCIALS.